Home » Legend Building: Ancient Wisdom for Radically Better Branding by Kimberly Bonniksen
Legend Building: Ancient Wisdom for Radically Better Branding Kimberly Bonniksen

Legend Building: Ancient Wisdom for Radically Better Branding

Kimberly Bonniksen

Published July 4th 2013
ISBN :
Kindle Edition
Enter the sum

 About the Book 

“What’s your Legend? If you don’t know, you don’t have one. Not having a legend means you’ll be forgotten. And with international and internet competition, being forgotten is death.” - Tom SchaffLanguage, stories, culture, tradition and self-worthMore“What’s your Legend? If you don’t know, you don’t have one. Not having a legend means you’ll be forgotten. And with international and internet competition, being forgotten is death.” - Tom SchaffLanguage, stories, culture, tradition and self-worth are inextricably connected.There are universal themes of culture and bravery in the face of adversity that can be learnedfrom the actions taken by modern heroes of the business world. By learning the simple formulaof legend, entrepreneurs are empowered to maximize their own legendary elements to dominatethe marketplace.Renowned historian and novelist Victor Hugo taught, “History has its truth, and sohas legend. Legendary truth is of another nature than historical truth. Legendary truth isinvention whose result is reality. Furthermore, history and legend have the same goal- to depicteternal man beneath momentary man.”When business owners adapt their marketing to match the principles of legend, soeloquently evolved from native populations across the world, during every time period and everyculture known to man, the universe aligns, stars twinkle brighter and profits come as naturally asthe sun rises each morning.